![]() ![]() ![]() While the company’s revenues are still growing, its installs have declined due to lack of success in launching new monster hits during the past couple of years. Overall, King is running an excellent cash cow business with ever-green Sagas like Candy Crush, Farm Heroes and Pet Rescue.īut there are challenges that keep on mounting every quarter. If King chooses to employ in-game ads once again, it could stand to make even more outrageous revenues in the near future. The massive audience is used not only to generate monstrous revenues but to also launch new games extremely efficiently by relying almost purely on cross promotion. King’s key resource is their astonishing player base, which they know and manages extremely well.
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